Excellence and Execution
I have no idea who those two dudes are in the picture. It’s a stock image I
placed in there because I feel like we won a huge victory. I imaged searched the term “victory” and voila: two dudes cheering with X-Box controllers in tow.
This week I wanted to talk about excellence and execution.
As lawn care professionals, I think these two words could and should resonate.
strive to provide excellent service.
We should strive to provide an excellent product.
We should strive to be excellent community leaders.
We should strive to be excellent educators of our clients.
And though the common words there are excellent and strive, the emphasis should be on execution.
As an industry, we’re not as good as our word or what
we strive to do – we’re only as good as our execution.
When John Borden came to me with the idea behind Carbon X, we danced and toyed with the idea of what could become a reality.
At that point, it came down to execution. It’s still about execution. But even more so, it’s about making sure our product
And as more and more of this became a reality, so did our desire for excellence. There in lies the struggle: how do we prove our product is excellent?
One of the struggles of start ups is funding. Without a ton of funding, it’s hard to find the money to conduct the tests that we need to conduct to prove our product is excellent. Yes, we can run anecdotal trials comparing this bucket against
that bucket, but what about research backed peer reviewed data? Early estimates for that level of test came in at over $1mil. We don’t have that kind of money.
Another important part of our start up has been timing. The timing of John and I meeting, the timing of our team coming together, the timing of meeting John Perry, the timing of our financial backers – it’s all been miraculous to say the least.
then came the peer reviewed data, like a Space X rocket landing in our parking lot.
A peer reviewed study, published, that shows the slow release and environmental impacts of biochar based fertilizers, a peer reviewed study, published, that shows the interactions between organic acids and biochar, a peer review and study, published, showing the performance of biochar charged with organic acids and NPK values vs. synthetic fertilizers vs.
un-charged biochar. The timing couldn’t have been better for our execution or our quest for excellence.
If you really want to dive into a wormhole, you can check
that out here, where I break down several studies relating to the fact checking of the initial study.
WARNING: It is a pretty intense read but there are some good graphics in there to summarize the topics.
For us, this is the epitome of what we’ve decided to do: invent a new slow release nutrient technology that has a greater impact on the world around us rather than just a focus on lawns. It’s something we’re excited about. It’s
something the users of our fertilizer should be excited about.
This is the data we need to fight the people who fight us with:
We want to provide a fertilizer.
But more importantly we want to provide a means of educational excellence so our businesses can break the societal chains that bind the green
Meet the Team
David Excellence Engineer Borden
If there was ever a member of our team that pushed us to strive for excellence, it’s David Borden. He’s our Quality Assurance Engineer (back ground is Industrial Engineering, TN Tech) and he will
never let us forget: 1. What we have and 2. The importance of excellence.
With many years of manufacturing experience, we knew he had to be a part of the team. It made it easier to recruit him, seeing that he’s John Borden’s dad (believe it or not my dad has helped with the project as well), but more than that he pushes us all to be better executors in our respective positions.
David is the guy that asks
the hard hitting questions.
David is the guy that fact checks.
David doesn’t make assumptions.
David makes sure our process delivers consistent, high quality product.
David’s the guy the applicator wants on his team.